💼 Portfolio & Case Studies — Arcot & Worldwide

Real Results.
Our Works.

Explore DigitalRedback's portfolio of digital marketing projects — SEO campaigns, GMB Local Pack wins, Google Ads optimisations, and web development delivered for businesses in Arcot, Tamil Nadu, India and worldwide.

50+Projects Delivered
280%Avg Traffic Growth
Avg Lead Increase
15 DaysResults Start

Case Studies & Project Results

📈 Digital Marketing

E-Commerce Brand — 3× Organic Traffic

📍 Chennai, India

Challenge

An e-commerce brand selling handloom textiles had zero organic presence. Google Search Console showed only 12 clicks/day.

Solution

Full technical SEO audit, 60+ product page rewrites with keyword optimisation, AEO schema on product and FAQ pages, and a 3-month link building campaign targeting Indian lifestyle publications.

🏆 Results

Organic traffic grew from 12 to 38 clicks/day in 45 days. 14 keywords on Page 1. Monthly organic revenue up 210%.

Technical SEOAEO SchemaLink BuildingContent Optimisation
📍 GMB & Local SEO

Dental Clinic — #1 Local Pack Arcot

📍 Arcot, Tamil Nadu

Challenge

A dental clinic in Arcot was invisible in Google Maps. Competitors were dominating the Local Pack for 'dentist Arcot' and 'dental clinic near me'.

Solution

GMB profile complete overhaul — NAP consistency across 40+ directories, 200+ review generation campaign, geo-tagged photo uploads, weekly Google Posts, and structured data with LocalBusiness + MedicalClinic schema.

🏆 Results

Ranked #1 Local Pack for 'dentist Arcot' within 30 days. GMB views up 580%. Phone calls from GMB up 4× month-over-month.

GMB OptimisationLocal SEOReview StrategyLocalBusiness Schema
📣 Social Media Marketing

Fashion Boutique — 12K Followers in 60 Days

📍 UAE / Middle East

Challenge

A UAE-based fashion boutique had 800 Instagram followers and near-zero engagement. Ad spend was inefficient with a high CPL.

Solution

Content calendar with 20 posts/month (Reels + carousels), influencer collaboration with 3 micro-influencers, targeted Meta Ads with lookalike audience from existing customer list, and Instagram Shopping integration.

🏆 Results

12,400 followers gained in 60 days. Engagement rate 6.8% (industry avg 1.2%). Cost per lead dropped 68%. Online store revenue up 145%.

Instagram GrowthMeta AdsInfluencer OutreachContent Strategy
🎯 Google Ads

B2B SaaS — 40% Lower CPA in 30 Days

📍 United Kingdom

Challenge

A UK B2B SaaS company was spending £8,000/month on Google Ads with a £420 cost per acquisition — well above their target of £250.

Solution

Full campaign audit, negative keyword expansion (840 negatives added), bid strategy migration to Target CPA, ad copy A/B testing across 3 variants, and landing page CRO — headline, CTA, and social proof optimisation.

🏆 Results

CPA dropped from £420 to £249 within 30 days. CTR improved 38%. Conversion rate from 1.9% to 3.4%. Budget re-allocated to top-performing ad groups.

Google AdsCPA OptimisationLanding Page CRONegative Keywords
🌐 Website Development

Manufacturing Co. — New WordPress Site in 7 Days

📍 Arcot, Tamil Nadu

Challenge

A manufacturing company in Arcot had an outdated HTML website that was not mobile-friendly, had no SSL, and scored 22/100 on PageSpeed.

Solution

Full WordPress rebuild on Astra theme + Elementor, LiteSpeed server configuration, image WebP conversion, Yoast SEO setup, contact form with CRM integration, and Google Maps embed for local presence.

🏆 Results

PageSpeed score improved to 94/100 mobile, 98/100 desktop. Bounce rate dropped 55%. Enquiry form submissions up 3× in the first month.

WordPress DevelopmentLiteSpeedPageSpeed OptimisationMobile-First
📧 Email Marketing

EdTech Startup — 42% Open Rate Campaign

📍 Singapore / SEA

Challenge

A Singapore-based EdTech startup had a 12,000-subscriber email list that was virtually dormant — average open rate 8%, click rate 0.7%.

Solution

List hygiene and re-engagement sequence (3-email win-back), subscriber segmentation by course interest, personalised subject line A/B testing, and a 6-email nurture sequence for new trial users.

🏆 Results

Open rate increased to 42% on re-engagement campaign. Click rate 7.3%. 380 dormant subscribers converted to paid plans. Unsubscribe rate held below 0.4%.

Email AutomationList SegmentationA/B TestingRe-engagement
⚙️ N8N Automation

Real Estate Agency — Lead-to-CRM in 90 Seconds

📍 Chennai, India

Challenge

A Chennai real estate agency was losing leads because enquiries from 5 different channels (WhatsApp, Instagram DMs, website form, 99acres, MagicBricks) were not consolidated — leads fell through the gaps for hours.

Solution

N8N automation workflow connecting all 5 lead sources to a central Google Sheet and CRM, with instant WhatsApp notification to the assigned agent, lead deduplication, and a 3-message automated WhatsApp follow-up sequence.

🏆 Results

Lead response time dropped from average 4.2 hours to under 90 seconds. Zero leads lost to channel gaps. Agent productivity up 30%. Closed deals up 22% in 3 months.

N8N WorkflowLead AutomationWhatsApp IntegrationCRM Sync
✍️ Content Marketing

FinTech Blog — 280% Organic Traffic Growth

📍 Australia

Challenge

An Australian FinTech company had a blog but was publishing inconsistently with no keyword strategy. Domain authority was low and content generated minimal traffic.

Solution

Content gap analysis vs. top 5 competitors, 12-article editorial calendar targeting high-intent long-tail keywords, each article with full on-page optimisation and internal linking, plus a digital PR push earning 8 editorial backlinks.

🏆 Results

Organic blog traffic up 280% in 90 days. 3 articles ranked in Google Featured Snippets. Domain authority increased from 18 to 27. Newsletter subscribers from blog up 4×.

Content StrategyLong-Tail SEODigital PRFeatured Snippets

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