1 Overview
DigitalRedback ("we", "our", or "us") is a digital marketing agency headquartered in Arcot, Tamil Nadu, India. We provide services including digital marketing, SEO, Google Ads, social media advertising, email marketing, website development, N8N workflow automation, and Claude AI automation configurations.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit digitalredback.in or contact us for our services. By using our website, you consent to the practices described in this policy.
This policy is compliant with India's Information Technology Act, 2000, the IT (Amendment) Act, 2008, the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the principles of the General Data Protection Regulation (GDPR) where applicable to international visitors.
2 Data We Collect
We collect personal information only when necessary to provide our services or respond to your enquiries.
2.1 Information You Provide Directly
- Contact form submissions — name, email address, phone number, company name, selected service, estimated budget, and message content
- Newsletter sign-ups — email address
- Direct email or phone enquiries — any information you choose to share
- Client onboarding — business name, GST number, billing address, and account credentials for managed platforms
2.2 Information Collected Automatically
| Data Type | Source | Purpose |
|---|---|---|
| IP address, browser type, device type | Server logs | Security & diagnostics |
| Pages visited, session duration, referral source | Google Analytics 4 | Site performance analysis |
| Ad click and conversion data | Google Ads, Meta Pixel | Campaign measurement |
| Cookies and local storage identifiers | Browser | Functionality & analytics |
We do not collect sensitive personal data such as Aadhaar numbers, PAN numbers, financial account details, health information, or biometric data through this website.
3 How We Use Your Data
We use collected data solely for the following purposes:
- To respond to your enquiries and provide requested services
- To send service proposals, project updates, and invoices to existing clients
- To send occasional marketing emails (newsletters, offers) — only with your explicit consent and with an easy unsubscribe option in every email
- To analyse website traffic and improve site performance and content
- To measure the effectiveness of our advertising campaigns on Google and Meta platforms
- To comply with legal obligations under Indian law
- To prevent fraud, abuse, or unauthorised access to our systems
We will never use your data to make automated decisions that significantly affect you without human review.
4 Cookies & Tracking Technologies
We use cookies — small text files stored on your device — to operate and improve our website. Below is a breakdown of the cookies we use:
| Cookie Category | Examples | Can You Opt Out? |
|---|---|---|
| Essential | Session cookies, security tokens | No — required for site to function |
| Analytics | _ga, _gid (Google Analytics) | Yes — via browser settings or Google Analytics Opt-out Add-on |
| Advertising | _fbp (Meta Pixel), Google Ads conversion tags | Yes — via Your Online Choices, Google Ad Settings, or Meta Ad Preferences |
| Functional | Language preference, form autofill | Yes — via browser settings |
You can manage or delete cookies through your browser settings at any time. Disabling analytics and advertising cookies will not affect your ability to use our website, but may limit our ability to personalise your experience.
5 Third-Party Services
Our website integrates the following third-party services, each of which has its own privacy policy:
| Service | Provider | Purpose | Privacy Policy |
|---|---|---|---|
| Google Analytics 4 | Google LLC | Website analytics | policies.google.com/privacy |
| Google Ads / Tag Manager | Google LLC | Ad measurement | policies.google.com/privacy |
| Meta Pixel | Meta Platforms Inc. | Facebook/Instagram ad measurement | facebook.com/policy.php |
| Google Maps | Google LLC | Location map on Contact page | policies.google.com/privacy |
| Google Fonts / CDN | Google LLC | Typography rendering | policies.google.com/privacy |
We do not sell, rent, or trade your personal data to any third parties for their marketing purposes. Data shared with service providers above is limited to what is technically necessary for the stated purpose.
If we engage sub-contractors or white-label partners to fulfil a service for you, they are bound by confidentiality agreements and may only process your data on our instructions.
6 Data Retention
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law:
- Contact form enquiries — retained for 12 months from the date of submission; deleted or anonymised thereafter unless a client relationship develops
- Client project data — retained for 5 years from project completion for accounting and legal compliance
- Marketing emails and consent records — retained until you unsubscribe, plus 12 months thereafter to maintain a suppression list
- Analytics data — Google Analytics data is retained for 14 months (configured in our GA4 property settings)
- Server access logs — retained for 90 days for security purposes
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so it can no longer be associated with an individual.
7 Your Rights
Depending on your jurisdiction, you have the following rights regarding your personal data:
Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete data.
Right to Erasure
Request deletion of your personal data ("right to be forgotten").
Right to Object
Object to processing of your data for direct marketing.
Right to Portability
Receive your data in a structured, machine-readable format.
Right to Restriction
Request restriction of processing in certain circumstances.
To exercise any of these rights, email us at digitalredback@gmail.com with the subject line "Data Rights Request". We will respond within 30 days. We may ask you to verify your identity before processing the request.
If you believe we have mishandled your personal data, you have the right to raise a complaint with the relevant authority. In India, you may contact the Ministry of Electronics and Information Technology (MeitY). EU/EEA residents may contact their national Data Protection Authority.
8 Data Security
We implement reasonable and appropriate security measures to protect your personal data against unauthorised access, loss, alteration, or destruction, including:
- SSL/TLS encryption — all data transmitted between your browser and our website is encrypted via HTTPS
- Access controls — data access is restricted to authorised staff on a need-to-know basis
- Regular software updates — our website platform and plugins are kept up to date to patch known vulnerabilities
- Secure email — client communications involving sensitive data are handled over encrypted channels
While we take data security seriously, no method of electronic storage or internet transmission is 100% secure. In the event of a data breach that is likely to affect your rights, we will notify you and the relevant authorities within the timeframe required by applicable law.
9 Children's Privacy
Our website and services are directed at businesses and individuals aged 18 years and above. We do not knowingly collect personal data from children under the age of 18.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at digitalredback@gmail.com and we will promptly delete that information.
10 Legal Basis for Processing
Under the GDPR (applicable to visitors from the EU/EEA) and India's IT Rules, we process your personal data on the following legal bases:
- Consent — for marketing emails and advertising cookies; you may withdraw consent at any time
- Contractual necessity — to fulfil service agreements with clients
- Legitimate interests — for analytics and security purposes, where your privacy rights do not override our legitimate business interests
- Legal obligation — where processing is required to comply with Indian tax, accounting, or other laws
11 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify active clients by email if the changes significantly affect how we handle their data
- Post a notice on our website homepage for 30 days following the update
We encourage you to review this page periodically to stay informed about how we protect your information. Continued use of our website after any changes constitutes your acceptance of the updated policy.
12 Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
| Channel | Details |
|---|---|
| digitalredback@gmail.com | |
| Phone | +91 98437 76047 |
| Address | DigitalRedback, Arcot, Vellore District, Tamil Nadu – 632503, India |
| Response Time | Within 2 business days for general enquiries; within 30 days for formal data rights requests |
Frequently Asked Questions
DigitalRedback collects name, email address, phone number, company name, and any message content submitted through our contact forms. We also collect anonymised usage data via Google Analytics, including pages visited, session duration, and device type.
No. DigitalRedback does not sell, rent, or trade your personal data to any third parties for their own marketing or commercial purposes. Data is shared only with trusted service providers (Google Analytics, Google Ads, Meta Pixel) strictly to operate our website and deliver our services.
Every marketing email from DigitalRedback includes an unsubscribe link at the bottom. Click it to opt out instantly. You can also email digitalredback@gmail.com with the subject "Unsubscribe" and we will remove you from our mailing list within 2 business days.
Email digitalredback@gmail.com with the subject line "Data Deletion Request" including your full name and the email address you used when contacting us. We will confirm deletion within 30 days. Note that we may retain minimal information required by law (e.g. invoice records) for up to 5 years.
Our website is hosted on servers that may be located in India or internationally (depending on the hosting provider's infrastructure). Third-party tools like Google Analytics and Meta Pixel may store data on servers in the United States or European Union. All such transfers are covered by appropriate safeguards including Standard Contractual Clauses (SCCs) where required by GDPR.
Privacy Questions?
We're committed to data transparency. If anything in this policy is unclear or you have a data-related request, reach out — we'll respond within 2 business days.